An interview is a formal or informal conversation between a candidate and one or more interviewers, typically conducted to assess the candidate’s qualifications, skills, and suitability for a specific role or position. It is a crucial step in the hiring process and serves multiple purposes for both the employer and the candidate.
We are committed to providing the most effective interview questions to measure your SEO skills, focusing on key areas that matter most for the position.
Here are the top 10 questions for an SEO interview, which is helpful for the fresher.
Q1. What is a keyword? What is the role of a keyword in SEO?
Ans. Keywords, SEO keywords, or focus keywords are words and phrases that describe the content on your page. Keywords are the search term that you want to rank for with a certain page. They make it possible for people to find a site via search engines. Keywords are important for Google and SEO professionals because they give a fair idea about who people are and what they want, allowing businesses to meet their needs. Keywords also offer a target towards which businesses can aim their content.
Q2. Which SEO tools do you regularly use?
Various tools can make SEO jobs more accessible, and choosing the best one depends on your needs.
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Google analytic
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Yoast seo
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Google search console
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Google keyword planner
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deep crawler
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DA PA checker
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SS checker
Q3. Differentiate between on-page and off-page SEO.
Ans. On-page SEO:
On-page SEO involves optimizing different parts of your website that affect your search engine rankings and off-page optimization. You must continuously revise it if you want to maintain or improve the ranking. The main components of on-page optimization are:
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Title of the page
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High-quality content
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URL structure
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Meta description tag
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Optimised Image with alt tags
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Page Performance
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Internal linking
Off-page SEO:
Off-page SEO focuses on increasing the authority of your domain by getting links from other websites. It depends on another web page to improve your site rankings. The most important off-page ranking factors include:
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Backlinks
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Social bookmarking
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Guest blogging
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Social media engagement
With on-page SEO you have full control, but with off-page SEO you do not have full control because backlinks, reviews, and other off-page SEO factors rely on the behaviour of others. A website must be optimised for both on-page and off-page SEO to rank well.
Q4. Name the important Meta tags in SEO and mention their character limits.
Ans. The important Meta tags in SEO are:
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Title tag — Google shows 55-64 characters (better to keep it under 60 characters)
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Meta Description tag — 160 characters
Q5. What are the major Google ranking factors?
Ans. Be prepared for such SEO interview questions. There are more than 2000 ranking factors, but to public knowledge, there are around 200. You can mention the known Google Ranking factors.
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Quality and Structure of content
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Quality and Relevant Backlinks
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Page Speed
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Image alt-text
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Mobile Friendliness
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User experience
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Content Freshness
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Domain Age, URL, and Authority
Q6. What is an HTML Sitemap?
HTML sitemap is a new website that allows people to view a list of pages structured to understand and traverse the site quickly. An HTML sitemap isn’t essential if your website has a few user-accessible sites. HTML sitemaps are very beneficial if you have a large website.
Q7. What method do you use to redirect a page?
In general, 301, 302, and Meta Refresh are the three most widely used redirects.
Meta Refresh,
301, “Moved Permanently“—recommended for SEO
302, “Found” or “Moved Temporarily.”
Q8. What is page speed and why does it matter?
Page speed refers to how fast your site loads for a user, something Google takes into account while ranking websites since a faster loading page directly translates to better user experience. If the interviewer asks what you would do to increase page speed, describe how you’ve achieved this in the past with examples such as reducing image sizes, enabling compression, reducing redirects, removing render-blocking JavaScript, leveraging browser caching, improve server response time, using a content distribution network to compress files, optimising the code, etc.
Q9. Explain Image Alt Text.
Ans. An image alt tag, also known as alt attribute and alt description, describes an image on a web page. It is an HTML attribute applied to image tags and visible on the page itself. Search engines cannot interpret images, however, an image alt text provides a text alternative that can be read by search engines. Images with properly optimised alt text can positively impact a page ranking.
Q10. What are the common SEO mistakes?
Ans. Some of the most common SEO mistakes are –
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Not optimising for the right keywords
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Not having unique title tags and meta descriptions
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Using the same anchor text for every link
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Focusing on link quantity over link quality
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Using poorly-written content
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