Vip

SEO

Are you searching for the best SEO industrial training in Pathankot? Your search is end at Vinayak Institute of professional studies. We offer SEO, SMO, Digital marketing and content writing training in Pathankot. We offer 45 day and 6 months training in SEO. Our training is 100% job oriented.
SEO is known as Search Engine Optimization. By using seo you can increase visibility of your website on search engine like google, yahoo and bing. It is best method to growing your business. Following task we will complete in 6 months training.

Vinayak Institute is offer great opportunities for all students. We have great career boosting options for the learners. At Vinayak institute we provide 45 days and 6 months industrial training in Pathankot for the BCA, Bsc. IT, B.tech and MCA students. Vips is best SEO industrial training in Pathankot.

If you’re planning to cover SEO On-Page and Off-Page tasks in a 6-month training program,  This structure ensures a gradual build-up of skills with hands-on practice.

On page task List

  • Website Audit
  • Keyword Research
  • Use tools like Google Keyword Planner, Ahrefs, or SEMrush.
  • Identify primary and secondary keywords.
  • Focus on long-tail keywords for niche targeting.
Title Tag Optimization
 
  •  Drafted unique and compelling titles for each page.
  • Include the primary keyword in the title.
  • Keep titles within 50–60 characters.
 Meta Description Optimization
 
  • Write meta descriptions that include main keywords.
  • Ensure they are within 150–160 characters.
URL Structure
 
  • Ensure URLs are clean, short, and keyword-rich.
  • Use hyphens (-) instead of underscores (_) for better readability.
Header Tags (H1, H2, H3, etc.)
 
  • Use one H1 tag per page, including the main keyword.
  • Structure content with H2 and H3 tags for readability.
Content Optimization
 
  • Create high-quality unique, keyword-optimized content.
  • Add LSI (Latent Semantic Indexing) keywords for contextual relevance.
  • Use proper grammar, formatting, and structure.
Image Optimization
 
  • Compress images for faster loading.
  • Add ALT tags with relevant keywords.
Internal Linking
 
  • Link related pages.
  • Use anchor text with keywords.
Mobile Responsiveness
 
  • Ensure the website is mobile-friendly.
  • Check responsiveness using tools like Google’s Mobile-Friendly Test.
Page Speed Optimization
 
  • Minimize HTTP requests, enable caching, and compress files.
  • Use tools like Google Page Speed or GTmetrix for check website speed
Schema Markup
 
  • Add structured data for rich snippets (FAQs, Reviews, Events, etc.)
  • Use Schema.org guidelines for schema markup.
Canonical Tags
 
  •         Avoid duplicate content issues by implementing canonical tags of duplicate page.
Robots.txt File
 
  • Optimize the robots.txt file to guide search engine crawlers.
  • Disallow unnecessary pages.
XML Sitemap
 
  • Create and submit an XML sitemap to search engines like Google and Bing.
  • Update it regularly for dynamic websites.
Broken Link Fixing
 
  • Identify and fix broken links using tools like Screaming Frog or Ahrefs.
Analytics Setup
 
  • Set up Google Analytics for check website traffic and other status.
 Google Search Console Setup
 
  • Set up Google search console.

Here’s an organized list of off-page tasks that We covered SEO course:

 Foundation & Basics

       Introduction to Off-Page SEO

  • What is off-page SEO and why is it important?
  • Understanding Domain Authority and Page Authority.

        Basics of Link Building

  • Types of links: DoFollow, NoFollow, and UGC links
  • Best practices for creating quality backlinks.

         Social Bookmarking

  • Best practices for  bookmarking Platforms like Reddit, Digg,Diggo, tumblr, anotepad, and Pinterest. 

Content-Based off page task

        Guest Posting

  • Finding high Quality  websites for guest blogging related to a particular category .
  • Writing content  related to guest blog guidelines.

        Infographic Marketing

  • Creating and sharing infographics.(Canva)
  • Platforms for sharing (e.g., Visual.ly).

        Article & Blog Submissions

  • Writing and submitting to article platforms like Medium, Blogger, wordpress,evernote etc.
  • Promoting blogs and articles for high DA PA backlinks.

        Press Release Submissions 

  • How to write a compelling press release.
  • PR submission platforms (e.g., PRWeb, Newswire).

        Q&A related to keywords

  • Find Questions on Quora related to keywords, 

  • Answer questions with valuable insights and links on Quora

Blog Commenting 

  • Finding relevant blogs related to keywords

  • Writing meaningful comments on blogs.

  • Add links on comments

Local SEO & Branding

       Google My Business Optimization

  • Claiming and verifying your GMB listing with your email id.

  • Optimizing business descriptions, photos, business description and reviews.

Advanced Link-Building Techniques

  • Broken Link Building
  • Competitor Backlink Analysis
  • Skyscraper Technique

Creative Promotions

  • Video Marketing
  • Podcast Marketing.
  • Image and Document Sharing (Flickr, Pinterest)
  • Influencer Collaborations

Tracking and Reporting (Analytic and search console)

 

SEO is the technique which is used to optimize the website in order to gain high ranking on the search engine like Google, Yahoo and Bing. It also enhances the traffic on the website. The websites are made SEO friendly so that high ranking on the search engines can be easily achieved. SEO can be done in two ways ON- Page SEO and OFF- Page SEO. ON Page SEO is done for the purpose of providing appropriate title, keywords, Meta tags and quality content. Whereas in OFF- Page SEO link submission, link building, directory submissions and link exchange is done for achieving high traffic on the website.