Q1: What is SEO? Why is SEO used?
A: SEO stands for search engine optimization. It is the set of processes to improve the ranking of our website on search engines. SEO is used to get more organic traffic on your website.
Q2: Why is SEO important?
SEO is important because it helps websites gain visibility in search engines, which can lead to more traffic and potential customers. Higher visibility in search results means more users are likely to click on your site, leading to increased brand awareness, credibility, and potential revenue.
Q3: What are the types of SEO?
A: There are three types of SEO:-
On-Page: Optimising individual web pages to rank higher and earn more relevant traffic. This includes content, HTML source code, meta tags, headings, and images.
Off-Page: Activities performed outside of the website to improve its ranking. This mainly involves link building, social media marketing, and influencer outreach.
Technical SEO: Ensuring that a website meets the technical requirements of modern search engines. This includes site speed, mobile-friendliness, indexing, crawlability, and security .
Q4. What are keywords and why are they important?
Keywords are words and phrases that users type into search engines when looking for information. They are important because they connect search queries with web content. By targeting the right keywords, a website can attract more relevant traffic, making it more likely to convert visitors into customers.
5. What is a backlink?
A backlink is a link from one website to another. Backlinks are important for SEO because search engines see them as votes of confidence. A site with many high-quality backlinks is likely to rank higher in search engine results.
6. What are meta tags ?
Meta tags are snippets of text that describe a page’s content; they do not appear on the page itself but only in the page’s source code. The most important meta tags for SEO are:
Title Tag: The title of the web page, which appears in search engine results as the clickable headline.
Meta Description: A brief summary of the page content that appears below the title in search results. It helps to attract users to click on your link. These tags help search engines understand the content of the page and can influence click-through rates.
Q7:What is the difference between a dofollow and nofollow link?
Dofollow Link: A standard link that allows search engines to follow it and pass on link equity (ranking power) to the linked site.
Nofollow Link: A link with a rel=”nofollow” attribute that tells search engines not to follow the link or pass on link equity. Nofollow links are often used for untrusted content, user-generated content, or paid links to avoid passing on link equity.